I’ve been running Inner West Mobile Massage in Sydney since 2005 and it still astounds me that a high proportion of phone calls begin with the words
How much do you charge?
what are your rates?
Whilst I know that price and costs can be a huge factor in the decision making process but for me, I would want to know something about the type of massage I would be getting and, in particular, something about the skills, experience and training of the therapist who would be putting their hands on body. Yes, price may be a factor but surely though the value of the massage and service is much much more important?
I would want to explain the reasons why I would be wanting a massage such as I need a sports massage or a remedial/deep tissue massage for a sore lower back and then questions I would want to be asking are:
Is the therapist you recommend suitable for my requirements?
What is their level of training?
What is their level of experience?
How long have they worked for you?
Currently we charge $100 for a one hour mobile massage in Sydney. We only use experienced and professional therapists who are registered with health funds and we believe we offer fair value compared with a massage from a therapist of equivalent experience in a clinic (particularly as we are prepared to offer an unconditional guarantee about our services).
Now, the normal response if I answer their question about prices is that the caller will say
Thanks. I’ll call you back
(not that they ever do).
I’m often tempted to ask them what they are expecting our rates to be. Are they used to paying $60 for a one hour massage in a dodgy clinic where the therapists have no formal training and the towels might have been washed last week? Many clinics in the Inner West are in the price range of $80 to $90 so we are more than competitive with them given that there are so many benefits from having a home massage.
Now, maybe I am being a little harsh, and those who are on a limited budget may begin to ask the type of questions I would expect, if our price fell within their price range and, for them, there is no point wasting time on discussion. But I suspect that these are exception and the majority of these callers just equate value to price. The quality doesn’t matter, all they want is a cheap massage.
Sorry, unfortunately cheap massage is not our business. Great value massage is.