A recent ebook has been published which discusses various aspects of the massage industry (often salacious) – Touchy Subjects: Tales from the Massage Table by Steve Capellini. Included in the book is apparently detailed reference to a named celebrity that he massaged (I say apparently as I have not read the book and am only going on what people who have read the book have said). The report is that the story does not paint the celebrity in a good light.
An online discussion followed about the merits of discussing celebrity clients. There was fairly clear consensus that just because you have massaged someone who is in the public eye, it does not give you the right to discuss this or use the fact that you have massaged so-and-so to promote your business (unless you have their specific permission). Just normal basic privacy considerations should apply, regardless of who you have had on your massage table.
Yet there are massage businesses and therapists both in Sydney and in other cities who do use the fact that they have massaged identities to give their business a sense of elitism. Whether they do or do not have the individuals permission, I have no idea. They use phrases such as “the rock star massage therapist” or “massage therapists to the stars”. Whether they are trying to use such phrases to attract other ‘stars’ or to attract people who will be impressed by the fact that they have massaged celebs I don’t know.
The validity of this approach is very much a personal opinion.
It just doesn’t sit well with us. Most of our clients are ‘real’ people with ‘real’ issues from their everyday ‘real’ work and life.
Once you are on our table, it doesn’t matter to us who you are, where you live or what you do. All that matters is your body on our massage table and how we can best give you the bodywork experience that you are after.